https://www.tracymonahan.com/work daily 1.0 2022-11-21 https://images.squarespace-cdn.com/content/v1/59d044cebe42d658b89985b5/1507495747635-DWKMZ9SF8IWWA7LIE4HV/_DSC0162-2.jpg Work https://images.squarespace-cdn.com/content/v1/59d044cebe42d658b89985b5/1507511967083-ZZ2RGTG4LR4QWB4NZ951/junk_trio.jpg Work https://images.squarespace-cdn.com/content/v1/59d044cebe42d658b89985b5/1507512433953-L6UUN5QW7OSPHYIZCWQC/absolut_cover.jpg Work https://images.squarespace-cdn.com/content/v1/59d044cebe42d658b89985b5/1507515270141-Q2P4MEZ8IKV6N9EO0BDF/dish1.jpg Work https://images.squarespace-cdn.com/content/v1/59d044cebe42d658b89985b5/1507773755642-QZL72GU74ZWA8C8VHDNA/lycra-back.jpg Work https://images.squarespace-cdn.com/content/v1/59d044cebe42d658b89985b5/1507774940356-EYT8YVXYA280Q48TEZVH/teenVOGUEwrapping.jpg Work https://images.squarespace-cdn.com/content/v1/59d044cebe42d658b89985b5/1507943194109-8XGXJBWW32ZIQQ29BVL9/image-asset.jpeg Work - DEPARTURES BRAND POSITIONING https://images.squarespace-cdn.com/content/v1/59d044cebe42d658b89985b5/1507944438536-YVVQF1EYOCFOWQ4VKQB0/tamarama.jpg Work https://images.squarespace-cdn.com/content/v1/59d044cebe42d658b89985b5/1507946319159-G5B9RYTQEB2EYBXLRP53/esquire.jpg Work https://images.squarespace-cdn.com/content/v1/59d044cebe42d658b89985b5/1508119746111-671KCJPY5TYD2BLL822T/cover_image.jpg Work https://images.squarespace-cdn.com/content/v1/59d044cebe42d658b89985b5/1508208572326-NZJ93EESHR8KWJAAN8EJ/red_jumpsuit.jpg Work https://images.squarespace-cdn.com/content/v1/59d044cebe42d658b89985b5/1508210252661-EHMYG33J9HERCPCFC6XT/emma_square.jpg Work https://images.squarespace-cdn.com/content/v1/59d044cebe42d658b89985b5/1508212636071-EHA65F582R7DSY98M0R9/the-week-holiday-card.jpg Work - Corporate Holiday Card The "Holiday Survival" corporate holiday card illustrated the quirky nature of these two "knowledge brands." The kit included conversation starters and stoppers from Mental Floss and the original eggnog recipe from the George Washington archives, compliments of The Week. https://images.squarespace-cdn.com/content/v1/59d044cebe42d658b89985b5/1508075970555-NOM9H4OTWPEG2JEUUZE3/Pacsun.jpg Work - Expanding PacSun's Consumer Base Directed campaign and program—as the exclusive media partner—evolving brand positioning beyond surf, to include skate and streetwear lifestyle elements. The multi-season campaign included custom photo and video shoots, native content campaigns, webisodes, national online video & style contests, in-store collateral, and a third party partnerships with Coca-Cola. https://images.squarespace-cdn.com/content/v1/59d044cebe42d658b89985b5/1507942232993-D7NH3OVU65CNOHJHK5XS/Marlowe_233-Edit.jpg Work - Objective: Reintroduce St. John to Young Business Professionals An eclectic mix of business professionals were cast to participate in the program, from notable San Francisco restaurateur Anna Weinberg to, Angeleno designer Mary Ta. The "Women Who Mean Business" program included a series of salon style empowerment conversations with these women and their social network in the St. John boutique. https://images.squarespace-cdn.com/content/v1/59d044cebe42d658b89985b5/1507512300039-JA2T2H1QHIF2VHMYGHBD/bacardi_cover.jpg Work - The Look of Limón To celebrate the launch of Bacardi Limón, within VOGUE's May Beauty issue, this visual portfolio was created featuring the artistry of world-renowned body painter Joanne Gair, photographed by celebrated beauty photographer Michael Thompson. https://images.squarespace-cdn.com/content/v1/59d044cebe42d658b89985b5/1507495084875-JV2E5DON8BJJDV3M9158/BEACHfolder_cover.jpg Work - Brand Media Kit https://images.squarespace-cdn.com/content/v1/59d044cebe42d658b89985b5/1507774808180-7ADNUENXGDSHOKGUV1F6/VOGUEpostcards.jpg Work - See You in September . . . VOGUE This notecard series, featuring arresting photography synonymous with the annual September issue, functioned as a mailer to promote the issue with a call to action. https://images.squarespace-cdn.com/content/v1/59d044cebe42d658b89985b5/1507945736374-R7YM9GIRBITZARPYZVK0/650A8344.jpg Work - Goal: Connect Aerin Lauder with Local Influencers & Drive Sales https://images.squarespace-cdn.com/content/v1/59d044cebe42d658b89985b5/1508529304040-RIYTMTK2GNQVUW7FH9E5/maxbone.jpg Work - Small Business. Big Opportunity. Bright Future. This hyper-targeted local campaign across 10 cities complemented the BBVA Compass National Small Business campaign. The objective of the campaign was raise brand awareness through inspiring stories presented by BBVA Compass, the #5 Small Business lender in the U.S. Program elements included profiles of 25 entrepreneurs and an accompanying social media video series. https://images.squarespace-cdn.com/content/v1/59d044cebe42d658b89985b5/1508035311178-M1GBT6O040UR0SUHAA4Y/lily+and+logos.jpg Work https://images.squarespace-cdn.com/content/v1/59d044cebe42d658b89985b5/1507774015073-XQ05S0AHT80JVH39O06N/cookbookMFreaderspreads-1.jpg Work https://images.squarespace-cdn.com/content/v1/59d044cebe42d658b89985b5/1507943720780-J9OS2J7LSKPSXJNULK14/WEEZER_COVER_IMAGE_crop.jpg Work - Rock Star Weekend at The Mirage To bring some sizzle back to The Mirage brand—competing with the opening of new, splashy competitors—a VIP weekend was curated and promoted by Rolling Stone. https://images.squarespace-cdn.com/content/v1/59d044cebe42d658b89985b5/1507493481434-DL09Z2U7X3MI00SW7IR5/byer_after2.jpg Work - Macy's Private Label: Brand Image Makeover This private label fashion brand for Macy's, targeted to teens, was in dire need of a brand imaging makeover. The client came to me with an existing campaign that had it all wrong—from model casting, to styling, to photography. Above is the after. Scroll below to see the before and after evolution of the brand imagery. https://images.squarespace-cdn.com/content/v1/59d044cebe42d658b89985b5/1517026134149-US8XUPC6KKE91SF5XA4B/Hayden2.jpg Work - 2 SMRT 4U CAMPAIGN Creative direction, talent casting, photo and video shoot production and copywriting. https://images.squarespace-cdn.com/content/v1/59d044cebe42d658b89985b5/1517026462547-RVBHVJ82YQ21LSVB5KUK/MaxCover.jpg Work - Rock The Runway Talent Search Promotional campaign for music talent search sponsored by Max Factor. Creative direction and production of all elements of photo shoot from casting to storyboarding to final post production design. https://images.squarespace-cdn.com/content/v1/59d044cebe42d658b89985b5/1508212037008-3AWPM9FDTILOH62I1CLJ/teen+vogue+launch.jpg Work https://images.squarespace-cdn.com/content/v1/59d044cebe42d658b89985b5/1517027856720-IAGK0OD2JO4S2R2P1EKS/Lola4.jpg Work https://images.squarespace-cdn.com/content/v1/59d044cebe42d658b89985b5/1517029881552-XMSG092EANINJFZ0QAW1/EO_Dtl_GQ_Black_Brown1_0043.jpg Work https://images.squarespace-cdn.com/content/v1/59d044cebe42d658b89985b5/1517883200546-VV6PQ9SVV92FLVZR95QC/2018_Niche_MediaKit_12_19_17.jpg Work https://images.squarespace-cdn.com/content/v1/59d044cebe42d658b89985b5/1517934479970-4HUB9B247I3Q3XR2APPM/ML+Ad+Campaign_Rogan.jpg Work https://images.squarespace-cdn.com/content/v1/59d044cebe42d658b89985b5/1507946093294-A9MBRBNX4567MWI3FU7H/MC5D1825.jpg Work Former L’Oréal executive Brenda Wu in Houston with Dr. Segal and beauty blogger Kathleen Jennings https://images.squarespace-cdn.com/content/v1/59d044cebe42d658b89985b5/1508211558508-CLFCZ1V7YQY2FO5HNX69/departures-asia.jpg Work https://images.squarespace-cdn.com/content/v1/59d044cebe42d658b89985b5/1666383434733-WDQ0G010TIIHKQBKFBYH/image-asset.png Work https://images.squarespace-cdn.com/content/v1/59d044cebe42d658b89985b5/1507513341694-L6BKE99FR5XN6VKE8LG8/flip2.jpg Work https://images.squarespace-cdn.com/content/v1/59d044cebe42d658b89985b5/1666559895127-KAPC3P58GL32DAEGMIP3/Alloys+Sub-Brand+Page+Image.001.jpeg Work https://images.squarespace-cdn.com/content/v1/59d044cebe42d658b89985b5/1638131226620-J6DHLUKYJU1VP7EVS76E/image-asset.jpeg Work - FORGE Opener Script writing and creative direction of opening video for FORGE 2020 broadcast. https://images.squarespace-cdn.com/content/v1/59d044cebe42d658b89985b5/1507773308720-PZJNKPTZRI5R3GHO7E6S/grace_arms_up.jpg Work - Make Some Noise The objective for Neiman Marcus was to drive awareness and sales at their newly renovated LA store with a campaign targeting local consumers. The solution was a social campaign and in-store event with six LA-based influencers. https://images.squarespace-cdn.com/content/v1/59d044cebe42d658b89985b5/1560629400851-NA0659XZ8D3WNRGNNDCV/Screen+Shot+2019-06-15+at+3.35.53+PM.png Work - GINA'S COLLECTIVE Pro bono project. Corporate identity for Gina’s Collective, an advisory that provides coaching and support to technology-enabled nonprofit startups who serve vulnerable women, girls, and non-binary individuals. https://images.squarespace-cdn.com/content/v1/59d044cebe42d658b89985b5/1507946631689-Y1H43539GJMG3PN9LT7J/image-asset.jpeg Work https://www.tracymonahan.com/contact daily 0.75 2017-10-14 https://www.tracymonahan.com/about daily 0.75 2022-11-21 https://images.squarespace-cdn.com/content/v1/59d044cebe42d658b89985b5/c4e90ce3-72af-4734-b2b5-fc498aec393a/IMG_4836.jpg About - OH HELLO . . . who i am I care about people, as much as “the work” I believe every day brings the opportunity to learn something from everyone I encounter I finish what I start, even if it becomes difficult I’m comfortable with ambiguity what i value action and results creativity through collaboration efficient and effective decision making storytelling to drive connection what i bring drive and focus the ability to toggle between task and strategy imagination & inspiration realistic kpis—bold ambition vs. blind ambition